LFW - OZWALD'S END BIT
Ozwald Boateng Certain style people can be a little sniffy about Boateng’s work, also his attitude and confidence levels. These people were not in evidence last night at his enormous film premier like fashion show at the Odeon Leicester Square to celebrate 25 years of doing his tailoring thing. The place was mobbed by Ozwald lovers. He was not only showing two seasons worth of menswear (unprecedented move), but his film, A Man's Story, about his work.
Characteristically it proudly highlights both who Boateng has dressed, and exactly where he’s come from. One noted the press release list of celebrities to attend begins with the name Ozwald Boateng. Ranking celebs were in the audience; I had a Destiny’s Child, Michelle, sat behind me, and Amber Rose and Kelly Hoppen were also on board.
Ozwlad's house tailoring always has the attitude turned up in one element or another, even when he’s doing classic. His signature flamboyant and exotic cocktail wear is frequently deemed ‘not for everybody’, but then who wants eveningwear that is for ‘everybody’? He occupies his own space and he does it masterfully. An Army of Boateng men paraded on the stage in a protracted onslaught, to the point where comment on specific style became impossible. Blanket bombing with a pure Ozwald stance. He’s not budged much on what he does, and he’s survived a quarter of a century doing so. Gotta admire that, especially in this game. We interviewed him back stage afterwards where he explained his ethos and his plans for expansion. From where I was stood, it all sounded very possible indeed.