David Beckham is the new face of Breitling Transocean. You heard it here first. Unless you're Dave, in which case may I formally say jolly well done, not least for the massive 'tache. Both tool watch and facial hair worn like a true machismo merchant.

Shame they didn't go for the shot that reveals cut off denim shorts, Timberland boots and couple of Dobermans. Specifically Dave's the face of the Transocean Chronograph Unitime worldtimer watch (click). Think its smashing that he's actually the sort of fellow that might use at least a handful of the twenty-four time zones, just like ambassadors who posed before him. Love the Milanese mesh bracelet. What with the globe motif the thing becomes slightly Fifties. The clean bezel is also distinctive for a Breitling model, as I pointed out in my Telegraph column Stubbs Style last week. You didn't see it? Big shame.

The column pointed out that the chrono version of the Transocean boasts the more superior in-house Breitling movement than other Trannies. Also that its good looking. For those that are bothered, Dave's watch has the new in-house BO5 calibre. There ya go. If am wrong, Massey Inc. will no doubt correct me forthwith. Meanwhile, here's a question for you: What have ambassadors Cage, Travolta and Beckham all got in common? Clue is it has to do with the passing of time and masculinity. Prizes available to correct and/or amusing answers.

Stubbs out is out in The Metropolis.

PS. Bowl up and say Beckham for Brietling to me today and win bonus accessory. Offer closes at midnight on Mare Street. Terms and weather conditions apply.

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